Many directional signs are designed with a top-down hierarchy. Meaning the top row of these ceiling-mounted signs (with arrows) are often the ‘most lucrative real estate’ on each sign. Important landmarks are often placed at the top, as it should.
But in my opinion, the bottommost row should be valued higher than the topmost. That’s where the content is closest to the human eye-level, basically means you don’t have to tilt your head as much to read the content. This matters to signs with multiple rows, like those in London Underground and existing MRT stations in Singapore. It took me some time to convince the team, but we eventually made this subtle but fundamental tweak to existing directional signs, whenever an opportunity to update the signs arise.
Remember that the interface isn’t on the piece of rough paper we sketch on.
The same can be said when designing interfaces for mobile. Although the top left corner is often where our eyes begin reading (due to books and the English Language being written from left to right), our hands can hardly reach these corners of the smartphones today.
An example of this would be Pinterest’s latest Android app. It has a very clean and well-thought-through homepage, only to be broken on the search page.
The interactive bar is kept reachable at Home screen.
But the search field, is all the way at the top of the screen.
Why do we still have to tap on the search field to type into?
A simple solution would be, to draw the keyboard up immediately when the ‘search key’ is tapped on, eliminating the need to reach for the search bar. The keyboard can be recovered when scrolling, to minimize interference with features on the search page, like suggestions and histories.