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Behind every bridge built are separate groups of people, and a need to connect. Design is akin to bridges; it connects people. Also like bridges, design can impact lives both positively and negatively.

Like Steve Jobs said, good design is not how it looks, but how it works.

If I’m not practising design, I would be a linguist; languages and writing systems fascinate me.

Who knows, one day I might have the chance to study how other animals communicate too?

Let’s connect!

Let’s connect! Feel free to contact me at samuel.kk.lim@gmail.com, or simply through this form: